01
Commercialize AI
I turn AI video, visual, and workflow capabilities into scoped, priced, and deliverable client solutions.
Open to opportunitiesUpdated 2026
NEMO HSU / Shanghai
Commercial judgment.
AI execution.
AI transformation, commercialization and team leadership. I connect business priorities with hands-on AI delivery and the systems that help teams scale.
13 years across brand digital business, commercialization, and AI workflows. Based in Shanghai, with bilingual delivery experience across luxury, automotive, hospitality, travel, and FMCG.
Porsche ChinaDe BeersWynn ResortsFerrariTourism Australia
01 / Experience & delivery
Selected results from my resume. Reporting efficiency refers to the Project Skynet workflow.
13
Years in brand digital
12
Cross-functional team members
60+
Client-specific agents deployed
70%+
Reporting efficiency gain
02 / Management approach
Define the value. Validate delivery. Build team capability.
02
Build operating systems
From use-case validation to SOPs, training, and governance, I build systems teams can adopt and scale.
03
Lead across disciplines
I connect client business, strategy, creative, tools, and delivery teams around one commercial outcome.
Selected work
Systems, strategy and client delivery.
2024 – now
Digital Luxury Group — project lead
Project Skynet — Building DLG's AI Operation from 0→1
I led Project Skynet — DLG's internal AI initiative — from a blank page to a fully operating system that the whole agency uses every day. Not a prototype, not a slide. A working platform: a public-facing AI Hub (dlg-ai-hub.com) with live Report / Brief / Knowledge modules, an 8-Gem AI Studio, a three-layer Sites/Drive/NAS file architecture, a China social-media playbook, and a 37-use-case portfolio with phased validation — plus the manuals, workshops, and governance that made the whole agency actually adopt it.
Project Lead · 0→1 architect · platform owner
2026
Digital Luxury Group — authored solo
2026 DLG AI Planning — N-001
The founding document of Project Skynet. Audited DLG's AI readiness in five tiers (AI-native leadership → non-adopters), mapped the active tool stack across LLMs / creative / workflow / research / social platforms, and framed the 0→1 build I then led.
Author · strategy owner
2024
De Beers Jewellers
De Beers — Social × E-com × CRM Pitch
Joint DLG × MobileNow pitch: one integrated stack covering social storytelling, e-commerce, and CRM for high-jewellery audiences.
Pitch lead, 360 integration
Portfolio
A career built across the full client journey.
01
4 selected cases
AI 0→1
Building AI that an agency actually uses.
View cases →
02
8 selected cases
Always-On Ops
The unglamorous craft of running a brand every day.
View cases →
03
8 selected cases
Pitch to Win
A ~70% win rate, across auto, luxury, jewellery, hospitality.
View cases →
04
2 selected cases
Strategy & Trends
Internal POVs that shape how we talk to clients.
View cases →
Commercial results / Selected engagements
AI capability translated into paid delivery.
De Beers
RMB 140K
AI brand film delivery
Led concept, script, storyboard and motion development for CRM, website and commerce channels.
Porsche
RMB 100K
Original AI IP project budget
Led character creation and asset extensions. AI platform costs were approximately RMB 3K, not total project costs.
Wynn Resorts
RMB 50K+ / month
AI visual-content upsell
Packaged seasonal and F&B visual production as an ongoing service within the client relationship.
Brands I've served
Ten years. The shelf.
60+ brands
PorscheDe BeersDiorFear of GodWynnAudiFerrariMaseratiVan Cleef & ArpelsStarbucksTourism AustraliaMonica VinaderGucciTeslaDeltaMarriottHennessyNikeConverseVansTory BurchOriginsIKEAPorscheDe BeersDiorFear of GodWynnAudiFerrariMaseratiVan Cleef & ArpelsStarbucksTourism AustraliaMonica VinaderGucciTeslaDeltaMarriottHennessyNikeConverseVansTory BurchOriginsIKEA
ZaraUNIQLODFSVolkswagenAccorPepsiPumaAdobeAppleTom FordUnder ArmourUnionPayBilibiliDucatiPop MartFotileQatar TourismBosidengLEYSENMHDJägermeisterWyethTourism New ZealandZaraUNIQLODFSVolkswagenAccorPepsiPumaAdobeAppleTom FordUnder ArmourUnionPayBilibiliDucatiPop MartFotileQatar TourismBosidengLEYSENMHDJägermeisterWyethTourism New Zealand