Portfolio — 2026
Nemo
Hsu.
“La révolte est un refuge du néant.” — Albert Camus
Senior Digital Account Director at Digital Luxury Group, Shanghai. 13+ years leading global and local client partnerships across luxury, travel, hospitality, automotive, fashion, and FMCG — fluent in the rhythms of digital, but always guided by insight, meaning, and human connection.
Account by trade, planner by thinking, rocker by lifestyle — and recently the person who quietly built my agency's entire AI operation from 0→1.
Work as Account. Think as Planner. Dream like Creative. Live like Rocker.
Selected work
Four things I do well.
01
4 cases
AI 0→1
Building AI that an agency actually uses.
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02
8 cases
Always-On Ops
The unglamorous craft of running a brand every day.
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03
8 cases
Pitch to Win
A ~70% win rate, across auto, luxury, jewellery, hospitality.
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04
2 cases
Strategy & Trends
Internal POVs that shape how we talk to clients.
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Brands I've served
Ten years. The shelf.
60+ brands
PorscheDe BeersDiorFear of GodWynnAudiFerrariMaseratiVan Cleef & ArpelsStarbucksTourism AustraliaMonica VinaderGucciTeslaDeltaMarriottHennessyNikeConverseVansTory BurchOriginsIKEAPorscheDe BeersDiorFear of GodWynnAudiFerrariMaseratiVan Cleef & ArpelsStarbucksTourism AustraliaMonica VinaderGucciTeslaDeltaMarriottHennessyNikeConverseVansTory BurchOriginsIKEA
ZaraUNIQLODFSVolkswagenAccorPepsiPumaAdobeAppleTom FordUnder ArmourUnionPayBilibiliDucatiPop MartFotileQatar TourismBosidengLEYSENMHDJägermeisterWyethTourism New ZealandZaraUNIQLODFSVolkswagenAccorPepsiPumaAdobeAppleTom FordUnder ArmourUnionPayBilibiliDucatiPop MartFotileQatar TourismBosidengLEYSENMHDJägermeisterWyethTourism New Zealand