Pitch to Win
A ~70% win rate, across auto, luxury, jewellery, hospitality.
Conversation on Progress — Storyline
Re-arranged a complex brand progress narrative into a story China audiences would actually sit through.
Fear of God — China Market Entry
Full market-entry blueprint: brand positioning in China, channel architecture, phase-by-phase build, and the operating model to run it.
De Beers — Social × E-com × CRM Pitch
Joint DLG × MobileNow pitch: one integrated stack covering social storytelling, e-commerce, and CRM for high-jewellery audiences.
Ducati × Popmart — Comms Plan
Motorcycle heritage meets designer-toy culture — communication plan for an unlikely crossover that earned its attention.
Origins PX Eye — Launch Campaign
Product-launch campaign proposal for a hero skincare SKU — positioning, category narrative, creative territories, and channel rollout.
Looking Forward to the 4th Year
Fourth-year retainer renewal — framed three years of learnings into a forward plan that justified the next chapter of the partnership.
Porsche China — Social KOL Agency Pitch
Agency pitch for Porsche China's social + KOL mandate — audience architecture, KOL portfolio logic, and operating model.
Wynn — Social Media Comms Proposal
360° digital service blueprint for Wynn's China audience — social, content, and CRM intertwined around the hospitality guest journey.