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04 · Selected work
Strategy & Trends
Internal POVs that shape how we talk to clients.
DLG — internal POV · 2025
DLG Red Strategy
Internal strategy POV on how luxury brands should actually operate on Xiaohongshu — content rules, category dynamics, and the measurement frame we use with clients.
DLG — trend report · 2025
RedNote Luxury Index
A data-led index tracking how luxury houses perform on Xiaohongshu — category benchmarks, category movers, and what's shifting quarter over quarter.