NEMO HSU
About

Nemo Hsu.
Business leadership. Hands-on AI delivery.

13 years across brand digital business, commercialization, and AI workflows. I connect client business needs, strategy and creative teams, technology tools, and delivery teams to build an end-to-end loop: scenario validation, solution packaging, client delivery, and scalable reuse.

Most recently, I led Project Skynet at Digital Luxury Group from 0 to 1, while commercializing AI-enabled video, IP, and brand visual work for De Beers, Porsche, Wynn Resorts, and other premium brands. I am now open to opportunities where AI can become a durable commercial and operating capability.

Build the workflow. Package the solution. Prove the value.
13
Years in brand digital
30+
AI scenarios enabled
60%
Creative efficiency gain
70%+
Reporting efficiency gain
Experience

Experience, responsibilities and results.

Digital Luxury Group
Oct 2023 — Jun 2026
AI Transformation Lead & Senior Digital Director
  • Commercialized AI content solutions across video, visual, copy, trend insight, and reporting - from demand diagnosis and solution packaging through production workflow and delivery acceptance.
  • Delivered De Beers' AI brand film (RMB 140K), Porsche's fully AI-generated Year of the Horse IP (RMB 100K with approx. RMB 3K platform cost), and Wynn AI visuals generating RMB 200K+ per quarter.
  • Built Project Skynet from 0 to 1: 7 AI Studio categories, 30+ scenario templates, delivery SOPs, DLG AI Hub, and company-wide coaching. Reporting output efficiency increased by 70%+.
  • Led a 12-person cross-functional team for luxury, automotive, and hospitality clients. Porsche China work generated 40M+ annual impressions, 9,000+ UGC posts, and 99.5% positive sentiment.
We Are Social
Jul 2022 — Aug 2023
Account Director
  • Ferrari Greater China — digital strategy, branding campaigns, mini-program production, social retainer, SEO/SEM and social media buy.
  • Audi China brand management — brand video, brand book localization, crossover campaigns, BTL/ATL ideation.
ASAP+
2015.09 — 2022.06
Senior Account Executive → Account Director / BD
  • Tourism Australia — led digital strategy, branding campaigns, TA/ASP/BE website retainer, and TA/STO/ASP mini-program development.
  • Delta Airlines / Fotile — digital strategy, campaign and media, social retainer, KOL comms, SCRM and mini-program strategy.
  • Qatar Tourism / BOSIDENG / LEYSEN — social retainer and shooting pitch-to-execution.
SapientRazorfish
2014.05 — 2015.05
Social Planner / Senior Account Executive
  • Pitch-side social planner behind wins for Nike BB, Converse, Tory Burch, MHD, Wyeth, Jägermeister.
  • Account on Tourism New Zealand — airline co-op campaigns, product-placement campaigns, media promotion.
Brands I've served

Ten years. The shelf.

PorscheDe BeersDiorFear of GodWynnAudiFerrariMaseratiVan Cleef & ArpelsStarbucksTourism AustraliaMonica VinaderGucciTeslaDeltaMarriottHennessyNikeConverseVansTory BurchOriginsIKEAPorscheDe BeersDiorFear of GodWynnAudiFerrariMaseratiVan Cleef & ArpelsStarbucksTourism AustraliaMonica VinaderGucciTeslaDeltaMarriottHennessyNikeConverseVansTory BurchOriginsIKEA
ZaraUNIQLODFSVolkswagenAccorPepsiPumaAdobeAppleTom FordUnder ArmourUnionPayBilibiliDucatiPop MartFotileQatar TourismBosidengLEYSENMHDJägermeisterWyethTourism New ZealandZaraUNIQLODFSVolkswagenAccorPepsiPumaAdobeAppleTom FordUnder ArmourUnionPayBilibiliDucatiPop MartFotileQatar TourismBosidengLEYSENMHDJägermeisterWyethTourism New Zealand
Education
Shanghai Normal University
Bachelor, Advertising · Minor in Philosophy of Art · 2010–2014
Programs
  • ASAPlus — Future Leadership Program
  • Vivaki — Graduation Program Trainee
  • SMG SIFF — Outfield Director

Discuss leadership opportunities.

I am open to AI transformation, commercialization, digital business leadership, and client strategy opportunities.

Start a conversation →