Nemo Hsu.
Account by trade. Builder by habit.
13+ years in advertising, leading global and local client partnerships across luxury, travel, hospitality, automotive, fashion, and FMCG. Born and raised in the digital era, I'm fluent in the rhythms of technology — yet always guided by insight, meaning, and human connection. A lifelong lover of film, literature, music, and philosophy, I bring depth and intentionality to every narrative I help shape. My approach blends strategic clarity with aesthetic sensitivity: not just to market, but to resonate.
Most recently, I led Project Skynet — DLG's internal AI initiative — from a blank page to a fully operating platform: an 8-Gem AI Studio, a three-layer file architecture, an AI Hub site at dlg-ai-hub.com, a China social-media knowledge base, and the manuals and workshops that made the whole agency actually use it.
Where I've done the work.
- Porsche China — own the always-on social retainer + mini-program development, KOL/media, and cross-functional client management.
- Won pitches for De Beers (Social + CRM + ECMP), Wynn Resort (360 China digital), Fear of God (China market entry), and Dior Fashion (campaign mini-program).
- Built DLG Skynet — the in-house AI operation: AI Studio with operating manuals, an AI Hub on NAS, a China social-media playbook, and a workshop-tested case library. Drove agency-wide adoption.
- Act as Business Development & Pitch Lead across the portfolio.
- Ferrari Greater China — digital strategy, branding campaigns, mini-program production, social retainer, SEO/SEM and social media buy.
- Audi China brand management — brand video, brand book localization, crossover campaigns, BTL/ATL ideation.
- Starbucks China social retainer & campaigns — Douyin video retainer and media campaign promotion.
- Tourism Australia — led digital strategy, branding campaigns, TA/ASP/BE website retainer, and TA/STO/ASP mini-program development.
- Delta Airlines / Fotile — digital strategy, campaign and media, social retainer, KOL comms, SCRM and mini-program strategy.
- Qatar Tourism / BOSIDENG / LEYSEN — social retainer and shooting pitch-to-execution.
- Pitch-side social planner behind wins for Nike BB, Converse, Tory Burch, MHD, Wyeth, Jägermeister.
- Account on Tourism New Zealand — airline co-op campaigns, product-placement campaigns, media promotion.
Ten years. The shelf.
- ASAPlus — Future Leadership Program
- Vivaki — Graduation Program Trainee
- SMG SIFF — Outfield Director
Let's meet.
Pitch briefs, retainer questions, AI-operations projects, or just a coffee in Shanghai — details shared in person.