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Audi China · 2023

X23 China Local Comms Strategy

Localized an Audi global product launch for the Chinese market — re-cut the narrative, re-stacked the channel strategy, and turned a global brief into a China-fluent rollout.

Role

Strategy lead & AD

Year

2023

Deck length

58 pages

Selected pages · 20 / 58

X23 China Local Comms Strategy — p.1 — 01 · p.1

X23 China Local Comms Strategy — p.2 — 02 · p.2

X23 China Local Comms Strategy — p.3 — 03 · p.3

X23 China Local Comms Strategy — p.6 — 04 · p.6

X23 China Local Comms Strategy — p.8 — 05 · p.8

X23 China Local Comms Strategy — p.9 — 06 · p.9

X23 China Local Comms Strategy — p.11 — 07 · p.11

X23 China Local Comms Strategy — p.12 — 08 · p.12

X23 China Local Comms Strategy — p.14 — 09 · p.14

X23 China Local Comms Strategy — p.17 — 10 · p.17

X23 China Local Comms Strategy — p.18 — 11 · p.18

X23 China Local Comms Strategy — p.20 — 12 · p.20

X23 China Local Comms Strategy — p.21 — 13 · p.21

X23 China Local Comms Strategy — p.23 — 14 · p.23

X23 China Local Comms Strategy — p.26 — 15 · p.26

X23 China Local Comms Strategy — p.29 — 16 · p.29

X23 China Local Comms Strategy — p.30 — 17 · p.30

X23 China Local Comms Strategy — p.36 — 18 · p.36

X23 China Local Comms Strategy — p.44 — 19 · p.44

X23 China Local Comms Strategy — p.58 — 20 · p.58

More details shared in person.

Client work is under NDA. Happy to walk through the full deck and the thinking behind it — in person or on a call.