Yearly retrospective + next-year operating plan for Monica Vinader's China business: what worked in always-on content, where the funnel leaked, and the channel mix re-allocation we pitched for 2025.
Role
Account lead, annual planning
Year
2024
Deck length
65 pages
Selected pages · 20 / 65
01 · p.1
02 · p.4
03 · p.7
04 · p.10
05 · p.12
06 · p.13
07 · p.16
08 · p.19
09 · p.24
10 · p.25
11 · p.26
12 · p.30
13 · p.36
14 · p.38
15 · p.39
16 · p.41
17 · p.60
18 · p.62
19 · p.63
20 · p.65
More details shared in person.
Client work is under NDA. Happy to walk through the full deck and the thinking behind it — in person or on a call.
