Porsche China · 2024

Porsche China on Social Media — Landscape

A panoramic POV on Porsche China's social media footprint across WeChat / Weibo / Douyin / RED — where PCN wins on engagement, where the BBA pack still out-scales on fans, and what that means for the content mix.

Role

Social strategy, landscape POV

Year

2024

Deck length

5 pages

Selected pages · 5 / 5

Porsche China on Social Media — Landscape — p.1 — 01 · p.1

Porsche China on Social Media — Landscape — p.2 — 02 · p.2

Porsche China on Social Media — Landscape — p.3 — 03 · p.3

Porsche China on Social Media — Landscape — p.4 — 04 · p.4

Porsche China on Social Media — Landscape — p.5 — 05 · p.5

More context, available in conversation.

Client work is under NDA. I am happy to walk through the full context, discuss the role I played, or share my resume.

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