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Tourism Australia · 2020

Tourism Australia — SCRM Strategy

Designed the SCRM architecture for Tourism Australia's China footprint — segmentation, journey stages, and the mini-program data layer feeding it.

Role

SCRM strategy lead

Year

2020

Deck length

38 pages

Selected pages · 20 / 38

Tourism Australia — SCRM Strategy — p.1 — 01 · p.1

Tourism Australia — SCRM Strategy — p.2 — 02 · p.2

Tourism Australia — SCRM Strategy — p.4 — 03 · p.4

Tourism Australia — SCRM Strategy — p.6 — 04 · p.6

Tourism Australia — SCRM Strategy — p.8 — 05 · p.8

Tourism Australia — SCRM Strategy — p.10 — 06 · p.10

Tourism Australia — SCRM Strategy — p.11 — 07 · p.11

Tourism Australia — SCRM Strategy — p.13 — 08 · p.13

Tourism Australia — SCRM Strategy — p.14 — 09 · p.14

Tourism Australia — SCRM Strategy — p.15 — 10 · p.15

Tourism Australia — SCRM Strategy — p.16 — 11 · p.16

Tourism Australia — SCRM Strategy — p.19 — 12 · p.19

Tourism Australia — SCRM Strategy — p.24 — 13 · p.24

Tourism Australia — SCRM Strategy — p.27 — 14 · p.27

Tourism Australia — SCRM Strategy — p.28 — 15 · p.28

Tourism Australia — SCRM Strategy — p.30 — 16 · p.30

Tourism Australia — SCRM Strategy — p.31 — 17 · p.31

Tourism Australia — SCRM Strategy — p.35 — 18 · p.35

Tourism Australia — SCRM Strategy — p.36 — 19 · p.36

Tourism Australia — SCRM Strategy — p.38 — 20 · p.38

More details shared in person.

Client work is under NDA. Happy to walk through the full deck and the thinking behind it — in person or on a call.