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Global brand (confidential) · 2024

Conversation on Progress — Storyline

Re-arranged a complex brand progress narrative into a story China audiences would actually sit through.

Role

Narrative & storyline lead

Year

2024

Deck length

20 pages

Selected pages · 20 / 20

Conversation on Progress — Storyline — p.1 — 01 · p.1

Conversation on Progress — Storyline — p.2 — 02 · p.2

Conversation on Progress — Storyline — p.3 — 03 · p.3

Conversation on Progress — Storyline — p.4 — 04 · p.4

Conversation on Progress — Storyline — p.5 — 05 · p.5

Conversation on Progress — Storyline — p.6 — 06 · p.6

Conversation on Progress — Storyline — p.7 — 07 · p.7

Conversation on Progress — Storyline — p.8 — 08 · p.8

Conversation on Progress — Storyline — p.9 — 09 · p.9

Conversation on Progress — Storyline — p.10 — 10 · p.10

Conversation on Progress — Storyline — p.11 — 11 · p.11

Conversation on Progress — Storyline — p.12 — 12 · p.12

Conversation on Progress — Storyline — p.13 — 13 · p.13

Conversation on Progress — Storyline — p.14 — 14 · p.14

Conversation on Progress — Storyline — p.15 — 15 · p.15

Conversation on Progress — Storyline — p.16 — 16 · p.16

Conversation on Progress — Storyline — p.17 — 17 · p.17

Conversation on Progress — Storyline — p.18 — 18 · p.18

Conversation on Progress — Storyline — p.19 — 19 · p.19

Conversation on Progress — Storyline — p.20 — 20 · p.20

More details shared in person.

Client work is under NDA. Happy to walk through the full deck and the thinking behind it — in person or on a call.