← Pitch to Win

Origins · 2022

Origins PX Eye — Launch Campaign

Product-launch campaign proposal for a hero skincare SKU — positioning, category narrative, creative territories, and channel rollout.

Role

Pitch lead (at Bluefocus)

Year

2022

Deck length

131 pages

Selected pages · 20 / 131

Origins PX Eye — Launch Campaign — p.1 — 01 · p.1

Origins PX Eye — Launch Campaign — p.4 — 02 · p.4

Origins PX Eye — Launch Campaign — p.7 — 03 · p.7

Origins PX Eye — Launch Campaign — p.13 — 04 · p.13

Origins PX Eye — Launch Campaign — p.15 — 05 · p.15

Origins PX Eye — Launch Campaign — p.19 — 06 · p.19

Origins PX Eye — Launch Campaign — p.24 — 07 · p.24

Origins PX Eye — Launch Campaign — p.25 — 08 · p.25

Origins PX Eye — Launch Campaign — p.26 — 09 · p.26

Origins PX Eye — Launch Campaign — p.32 — 10 · p.32

Origins PX Eye — Launch Campaign — p.37 — 11 · p.37

Origins PX Eye — Launch Campaign — p.38 — 12 · p.38

Origins PX Eye — Launch Campaign — p.39 — 13 · p.39

Origins PX Eye — Launch Campaign — p.44 — 14 · p.44

Origins PX Eye — Launch Campaign — p.47 — 15 · p.47

Origins PX Eye — Launch Campaign — p.65 — 16 · p.65

Origins PX Eye — Launch Campaign — p.83 — 17 · p.83

Origins PX Eye — Launch Campaign — p.86 — 18 · p.86

Origins PX Eye — Launch Campaign — p.116 — 19 · p.116

Origins PX Eye — Launch Campaign — p.131 — 20 · p.131

More details shared in person.

Client work is under NDA. Happy to walk through the full deck and the thinking behind it — in person or on a call.