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Porsche China · 2024

Porsche China — Social KOL Agency Pitch

Agency pitch for Porsche China's social + KOL mandate — audience architecture, KOL portfolio logic, and operating model.

Role

Pitch lead

Year

2024

Deck length

91 pages

Outcome

Won.

Selected pages · 20 / 91

Porsche China — Social KOL Agency Pitch — p.1 — 01 · p.1

Porsche China — Social KOL Agency Pitch — p.5 — 02 · p.5

Porsche China — Social KOL Agency Pitch — p.9 — 03 · p.9

Porsche China — Social KOL Agency Pitch — p.13 — 04 · p.13

Porsche China — Social KOL Agency Pitch — p.14 — 05 · p.14

Porsche China — Social KOL Agency Pitch — p.17 — 06 · p.17

Porsche China — Social KOL Agency Pitch — p.18 — 07 · p.18

Porsche China — Social KOL Agency Pitch — p.36 — 08 · p.36

Porsche China — Social KOL Agency Pitch — p.38 — 09 · p.38

Porsche China — Social KOL Agency Pitch — p.40 — 10 · p.40

Porsche China — Social KOL Agency Pitch — p.46 — 11 · p.46

Porsche China — Social KOL Agency Pitch — p.57 — 12 · p.57

Porsche China — Social KOL Agency Pitch — p.58 — 13 · p.58

Porsche China — Social KOL Agency Pitch — p.59 — 14 · p.59

Porsche China — Social KOL Agency Pitch — p.60 — 15 · p.60

Porsche China — Social KOL Agency Pitch — p.64 — 16 · p.64

Porsche China — Social KOL Agency Pitch — p.65 — 17 · p.65

Porsche China — Social KOL Agency Pitch — p.67 — 18 · p.67

Porsche China — Social KOL Agency Pitch — p.73 — 19 · p.73

Porsche China — Social KOL Agency Pitch — p.91 — 20 · p.91

More details shared in person.

Client work is under NDA. Happy to walk through the full deck and the thinking behind it — in person or on a call.