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Porsche China · 2024

Porsche China — Social KOL Agency Pitch

Agency pitch for Porsche China's social + KOL mandate — audience architecture, KOL portfolio logic, and operating model.

Role
Pitch lead
Year
2024
Deck length
91 pages
Outcome
Won.
Selected pages · 20 / 91
Porsche China — Social KOL Agency Pitch — p.1
01 · p.1
Porsche China — Social KOL Agency Pitch — p.5
02 · p.5
Porsche China — Social KOL Agency Pitch — p.9
03 · p.9
Porsche China — Social KOL Agency Pitch — p.13
04 · p.13
Porsche China — Social KOL Agency Pitch — p.14
05 · p.14
Porsche China — Social KOL Agency Pitch — p.17
06 · p.17
Porsche China — Social KOL Agency Pitch — p.18
07 · p.18
Porsche China — Social KOL Agency Pitch — p.36
08 · p.36
Porsche China — Social KOL Agency Pitch — p.38
09 · p.38
Porsche China — Social KOL Agency Pitch — p.40
10 · p.40
Porsche China — Social KOL Agency Pitch — p.46
11 · p.46
Porsche China — Social KOL Agency Pitch — p.57
12 · p.57
Porsche China — Social KOL Agency Pitch — p.58
13 · p.58
Porsche China — Social KOL Agency Pitch — p.59
14 · p.59
Porsche China — Social KOL Agency Pitch — p.60
15 · p.60
Porsche China — Social KOL Agency Pitch — p.64
16 · p.64
Porsche China — Social KOL Agency Pitch — p.65
17 · p.65
Porsche China — Social KOL Agency Pitch — p.67
18 · p.67
Porsche China — Social KOL Agency Pitch — p.73
19 · p.73
Porsche China — Social KOL Agency Pitch — p.91
20 · p.91

More context, available in conversation.

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