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DLG — internal POV · 2025

DLG Red Strategy

Internal strategy POV on how luxury brands should actually operate on Xiaohongshu — content rules, category dynamics, and the measurement frame we use with clients.

Role

Co-author, trend POV

Year

2025

Deck length

37 pages

Selected pages · 20 / 37

DLG Red Strategy — p.1 — 01 · p.1

DLG Red Strategy — p.2 — 02 · p.2

DLG Red Strategy — p.4 — 03 · p.4

DLG Red Strategy — p.6 — 04 · p.6

DLG Red Strategy — p.8 — 05 · p.8

DLG Red Strategy — p.9 — 06 · p.9

DLG Red Strategy — p.10 — 07 · p.10

DLG Red Strategy — p.11 — 08 · p.11

DLG Red Strategy — p.13 — 09 · p.13

DLG Red Strategy — p.14 — 10 · p.14

DLG Red Strategy — p.15 — 11 · p.15

DLG Red Strategy — p.16 — 12 · p.16

DLG Red Strategy — p.18 — 13 · p.18

DLG Red Strategy — p.20 — 14 · p.20

DLG Red Strategy — p.22 — 15 · p.22

DLG Red Strategy — p.25 — 16 · p.25

DLG Red Strategy — p.28 — 17 · p.28

DLG Red Strategy — p.31 — 18 · p.31

DLG Red Strategy — p.33 — 19 · p.33

DLG Red Strategy — p.37 — 20 · p.37

More details shared in person.

Client work is under NDA. Happy to walk through the full deck and the thinking behind it — in person or on a call.