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DLG — trend report · 2025

RedNote Luxury Index

A data-led index tracking how luxury houses perform on Xiaohongshu — category benchmarks, category movers, and what's shifting quarter over quarter.

Role
Co-author
Year
2025
Deck length
76 pages
Selected pages · 20 / 76
RedNote Luxury Index — p.1
01 · p.1
RedNote Luxury Index — p.2
02 · p.2
RedNote Luxury Index — p.3
03 · p.3
RedNote Luxury Index — p.4
04 · p.4
RedNote Luxury Index — p.7
05 · p.7
RedNote Luxury Index — p.8
06 · p.8
RedNote Luxury Index — p.10
07 · p.10
RedNote Luxury Index — p.11
08 · p.11
RedNote Luxury Index — p.15
09 · p.15
RedNote Luxury Index — p.21
10 · p.21
RedNote Luxury Index — p.32
11 · p.32
RedNote Luxury Index — p.33
12 · p.33
RedNote Luxury Index — p.35
13 · p.35
RedNote Luxury Index — p.46
14 · p.46
RedNote Luxury Index — p.52
15 · p.52
RedNote Luxury Index — p.56
16 · p.56
RedNote Luxury Index — p.57
17 · p.57
RedNote Luxury Index — p.58
18 · p.58
RedNote Luxury Index — p.70
19 · p.70
RedNote Luxury Index — p.76
20 · p.76

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