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DLG — trend report · 2025

RedNote Luxury Index

A data-led index tracking how luxury houses perform on Xiaohongshu — category benchmarks, category movers, and what's shifting quarter over quarter.

Role

Co-author

Year

2025

Deck length

76 pages

Selected pages · 20 / 76

RedNote Luxury Index — p.1 — 01 · p.1

RedNote Luxury Index — p.2 — 02 · p.2

RedNote Luxury Index — p.3 — 03 · p.3

RedNote Luxury Index — p.4 — 04 · p.4

RedNote Luxury Index — p.7 — 05 · p.7

RedNote Luxury Index — p.8 — 06 · p.8

RedNote Luxury Index — p.10 — 07 · p.10

RedNote Luxury Index — p.11 — 08 · p.11

RedNote Luxury Index — p.15 — 09 · p.15

RedNote Luxury Index — p.21 — 10 · p.21

RedNote Luxury Index — p.32 — 11 · p.32

RedNote Luxury Index — p.33 — 12 · p.33

RedNote Luxury Index — p.35 — 13 · p.35

RedNote Luxury Index — p.46 — 14 · p.46

RedNote Luxury Index — p.52 — 15 · p.52

RedNote Luxury Index — p.56 — 16 · p.56

RedNote Luxury Index — p.57 — 17 · p.57

RedNote Luxury Index — p.58 — 18 · p.58

RedNote Luxury Index — p.70 — 19 · p.70

RedNote Luxury Index — p.76 — 20 · p.76

More details shared in person.

Client work is under NDA. Happy to walk through the full deck and the thinking behind it — in person or on a call.